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Dealer of the Year for Jaguar: Jaguar Flatirons of Broomfield!

Jaguar XJ

The DealerRater’s Dealer of the Year Award was established back in 2009 to honor the very best-reviewed dealerships across the country, and for 2021, local favorites Jaguar Flatirons have earned the honor of Dealer of the Year for Jaguar. Not only is this award significant for its prestige, but it also highlights the fantastic connection between dealership and Denver customers. Take a look at the journey from the sales floor to the DealerRater Jaguar awards show.


What is the Dealer Of the Year Award?

DealerRater, a leading car dealer review site, evaluates dealerships across the United States and Canada every year to determine the best of the best. “More than one million car shoppers wrote a review on DealerRater.com in 2020, recognizing those dealerships that strived for an outstanding customer experience,” said DealerRater General Manager Jamie Oldershaw. Each candidate is judged on the following criteria:

  • Customer service
  • Quality of work
  • Friendliness
  • Pricing
  • Overall experience

What Makes a Dealer of the Year?

In addition to the general criteria, DealerRater also noted which dealerships adjusted to the changing times in 2020. While some dealers were slow to adjust, others quickly incorporated digital-first services and proper COVID-19 safety protocols to make shopping easier and safer. Dealers who implemented COVID-19 health and safety protocols, such as masks, social distancing, and sanitization, received more positive reviews at a rate of nearly 30 to 1.*

“In today’s stay-at-home economy it is critical for dealerships to deliver customer experiences that meet shifting shopper expectations and Jaguar Flatirons provided superior customer service in 2020.” according to DealerRater General Manager Jamie Oldershaw Jaguar Flatirons was a prime example of customer-first service, offering options like local online shopping and virtual test drives for Boulder customers. This allowed customers to benefit from top-notch customer service from any location, so shopping was easier than ever before.

Find Out More with Jaguar Flatirons

As the official Dealer Rated Jaguar dealership in Broomfield, the team at Jaguar Flatirons has proven itself with the auto industry. But if you’re ready to see what Jaguar Flatirons has to offer you in the Lakewood area, feel free to contact us with any questions about sales and service.

*DealerRater Internal Data, October 2020

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303-577-5500

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11420 Via Varra • Broomfield, CO 80020

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Today's Hours:

Open Today! Sales: 8:30am-7pm

Open Today! Service: 7am-6pm

Open Today! Parts: 7am-6pm

Jaguar Flatirons 39.9421898, -105.1255176.